By having a graffiti artist decorate public objects in the village, the municipality of Hoegaarden wants to familiarise its residents and visitors with its strong beer heritage. Benches and electricity boxes are being pimped, and a white collar (beer collar) is being designed for the yellow paper bin. The pimped objects will be given a QR code that links to a web page. The aim is to support local hospitality businesses and encourage people to go on a beer tour. Special attention will be paid to alcohol-free beers.
